Users will soon have a fresh option that enables them to cut down on the volume of AI-created media appearing in their feeds. This move comes as the platform revealed that it now features over 1 bn AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a global rollout. This advancement coincides with a rise in AI content, driven by recent AI video creators.
AI Content on Other Platforms
Studies have shown that almost a tenth of the fastest-growing content creators on a competing service only show content made by AI. A significant portion of this content is deemed low-quality AI content, a phrase for substandard, bulk-generated content that is typically absurd or dreamlike.
“We know from our community that many people like content produced via AI tools, from AI artwork to educational videos, and we intend to offer the community the power to increase or decrease of that, depending on their own preferences,” commented a spokesperson.
AI on the Platform
The platform announced that there are presently over a billion videos on its network labeled as made with AI. In total, in excess of 100 million media items are uploaded to the service daily, making AI content a minor part of its overall inventory.
Customizing Your Feed
Viewers will be able to limit or boost the volume of artificial media they watch by accessing the content preference feature in the app and picking “AI-generated content”. Other topics that can already be modified under the setting include politics, clothing, beauty, and choreography.
Platform Guidelines
Its policies mandate creators to label “realistic” artificially created content, and it prohibits harmful deepfakes of well-known individuals or crisis events. Any believable AI video that is without a tag can be taken down under its user guidelines.
In addition, the service will henceforth attach an “AI-made” tag to content made using its proprietary AI systems, or identified by an collaborative effort for recognizing artificial media. This measure is designed to deter users from attempting to evade the disclosure requirement.
Educational Initiatives
The platform is furthermore launching a two million dollar AI literacy fund for experts and organizations to develop informative material about responsible artificial intelligence. This initiative will benefit educational bodies focused on training computer science.
Moderation Strategy
TikTok has defended its moderation strategy, amid controversy over proposals to cut jobs for numerous safety staff in the UK. TikTok is expected to reduce 439 jobs in its content moderation department in London, with worker representatives and digital protection specialists expressing worry that staff are being displaced by automated systems.
A trust and safety lead stated that people-led review would continue to be important, but automated tools can shield workers by filtering out the most graphic content ahead of it has to be seen by staff. The platform announced a significant reduction in disturbing and violent content handled by content reviewers over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to combine people and machines to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s very important to minimize viewing of unsafe media as swiftly, which is why a extensive automated help is really helping us operate efficiently.”
